Media Training

Harness the power of the media and boost your market share and brand awareness through more effective, headline-grabbing public relations. Learn how to write more engaging content for your website or social media channels. If you are in broadcast media or looking to launch your radio or television career, get inside tips from someone who spent over 25 years in the business.


Writing for Online Journalism & Public Relations

Content generation is more of a challenge than ever, with the digital media space becoming ever more crowded. Learn how to create more engaging content, press releases and articles that stand out from the crowd and can simply be copied and pasted by your favourite journalists. This program is ideal for in-house PR executives or PR agencies that are keen to up their game for the benefit of their clients.

  • Areas covered:
    • writing for the ear
    • story structure and storytelling
    • clichés and jargon
    • headlines and captions for images
  • Full-day group workshop $995
  • Six-session individual program $395

Broadcast Skills

Boost your career and stand out from the crowd by raising your game on-air. This individual program is highly practical and is perfect for those wanting to get into broadcasting or those wanting to improve their skills. How to pass a voice and screen test is also dealt with. This course is conducted by our director, Andrew Barnes, who spent over 25 years in radio and television.

  • Areas covered:
    • scripting
    • personal presentation
    • voicing
    • speaking off-the-cuff
  • Six-session individual program $395
  • Six-session individual program $395

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